ITZPublishing

Research and surveys

ITZ delivers clients current and accurate research on audience composition, reach and frequency.

We help you interpret this research to shape new product development, site content and navigation, and revenue strategies.

Research and survey topics include:

• Paid content. Survey data on micro-payment solutions and a disciplined analysis of how different payment strategies impact total site revenue. 
• Sales and site. Survey by Belden Interactive is an essential research tool for online newspapers.
• Online community. Designed by Belden especially for smaller markets, weekly publications and niche sites.
• Large markets. A new service enabling large enterprises to conduct and compare site data to Scarborough Research Syndicated Surveys data.
• Consumer behavior. Presents advertisers with their relative market position, potential revenue based on site audience, and how to increase market share.
• Local economic conditions. Unique program to aid media executives and local advertisers in understanding broad consumer sentiments.
• ITZWebSeller. Survey on consumer behavior, using market spending patterns to deliver advertisers a contextual ROI calculation.
• ITZ Webmail. Enables clients to quickly and easily create professional single- or multiple-question surveys and leverage data to build campaigns that target subscriber feedback.
• ITZ staff assessment. Identifies weaknesses in online staff understanding of organizational priorities, product knowledge, or skills. ITZ sales training targets identified problems and advances sales team to the next level of success.

Presentation builder

ITZWebSeller, created with Pulse Research, is a web-based research presentation tool that drives ad sales.

The tool is the offspring of Pulse's original Adseller, which is recognized nationally for its 50% average sale-close rate and more than $13 million in revenue generated for clients.

ITZWebSeller takes data from consumer behavior surveys on local spending patterns to deliver advertisers a contextual return on investment calculation.

ITZWebSeller consistently produces stellar sales results.

As Pulse says: Create. Present. Sell. It's just that simple.

Ad creation and analytics

When it comes to selling digital advertising, understanding it is not enough. Sales people have to deliver.

ITZ helps sales people understand how ad formats, placement, appearance and even a call to action within ad copy impact an online ad campaign, whether a simple text link at the bottom of a page or a full-motion video interstitial.

Because the easiest way to explain these concepts to an advertiser is to show an example, spec ads help close the deal, especially when the customer is unfamiliar with the medium. Once an ad has run, it's all about results, so ads without strong analytic performance measures are doomed to fail.

ITZ top-drawer tools deliver both great ads and strong analytics:

• Impact Engine delivers nearly 2,000 rich media spec ads. Each is integrated into an ad-creation tool, comes with a production order, allows for unlimited monthly changes to the creative, and has excellent performance tracking. Impact Engine, enables your sales people to deliver snappy, customized spec ads and your production team to quickly post them to your site. Clients are able to update the copy and change the creative as often as they like, all in real time.

• Mixpo Video Advertising Platform's fast, flexible, user-friendly studio makes video creation possible for your staff and your advertisers. Using ITZ category-specific templates or advertiser-provided content, the  ITZMixpo Studio provides flexibility to adjust and optimize with ease.

Paid-content analysis

ITZ Publishing and media research firm Belden Interactive have formed a partnership to analyze paid-content solutions.

ITZBelden is combining survey data on micro-payment solutions with a disciplined analysis of the impact of different payment strategies on total website revenue.

As publishers carefully consider charging for content via micro-payments, these discussions typically occur with very little objective data at hand because the idea is largely untried.

The ITZBelden paid-content matrix will provide the strategic research necessary for publishers and executives to make correct and timely choices regarding paid-content options.

ITZBelden invites publishers to participate in the project by providing information and engaging in conversation about their paid-content initiatives.

ITZ Webmail

ITZ Webmail's suite of tools enables you to easily launch a successful email campaign to your target audiences.

The HTML email program puts you in command of everything required to build, send and track emails that link subscribers to site content while reinforcing your brand.

ITZ helps with the design, audience segmentation, messaging and timing to produce emails that get opened and read, and links that get clicked on.

When your email is ready to go, the Webmail engine lets you broadcast to your audience list with the click of a key.  The tracking system provides real-time data on recipients' actions, including opening and reading, click-throughs, unsubscribing, sending to a friend. The system also tracks bounce-backs.

ITZ Webmail doesn’t stop when your emailing ends. After each campaign, you receive a summary report of overall results, observations and recommendations for future email communications. ITZ Webmail's exceptional analytical tools guide your strategic planning for the next round of emails.